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Harvey Nichols aims younger with humorous holiday social media campaign

December 16, 2011

 

By Kayla Hutzler

British high-end department store Harvey Nichols is using a humorous social media video and Twitter contest to draw attention to its holiday offerings while building its fan base.

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  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
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  3. Holt Renfrew expands beauty product recycling program
  4. Lamborghini Museum premieres photography exhibition on World Art Day
  5. IWC Schaffhausen explores history of Ingenieur SL in new short film
  6. Rolls-Royce redesigns Manchester showroom
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Creative director Jonathan Anderson to exit Loewe
  9. Kering salutes decade of Women in Motion with equality progress report
  10. Accor to branch out in India with dual luxury hotel openings
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