Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"e7602b9435189899fb56e6bb99fa6c70","s":"932a9cee1b0ee058"}
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