Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"3315686ec3b4dfbe459bd425967fdd27","s":"c15cac22ec92c6cb"}
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