Marketing
September 17, 2021
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance
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","iv":"8ccab1d4e33e84edd7cc1511f3110ed6","s":"e581794eaa27fdfe"}
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