Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"96fd0908107829ff7058a2ab812b0d4d","s":"0e36650feb0ae5de"}
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