Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"9b56f646fe6d0f5197fc120afe94cd72","s":"0ab57c46d340e8e5"}
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