Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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