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Dec. 24, 2024
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Multichannel

Top 10 luxury branded holiday 2011 videos

December 14, 2011

 

By Rachel Lamb

Harrods' Christmas video
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

December holidays are the time when luxury brands see the most profit. Therefore, a medium such as video could be a savvy way to digitally-introduce new products and spark gift-giving ideas.

Automakers, jewelers, retailers and brands all made the cut this year. These marketers have the right combination of product placement, brand personality, overall enjoyment and entertainment and holiday cheer.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Porsche Design boosts in-store traffic with Linkin Park collaboration
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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