Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"d42a455baf78d5839bba3e21b1165fb0","s":"3957bc7c3dc517dc"}
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