Apparel and accessories
August 27, 2021
Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Image credit: @腾讯视频拜托了冰箱 Weibo
{"ct":"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","iv":"4a73d14fdc2d2269da0566e0d2008a80","s":"b9842e4db57d8c33"}
Share your thoughts. Click here