Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
{"ct":"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","iv":"b15647ab9704294f127eb8ded79a2764","s":"e9558a2b83f54d72"}
Share your thoughts. Click here