Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"ee5ca9b092bb71b1cf29914f74548b1d","s":"c8e3601b71405b43"}
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