Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"df4105e43ac518c6a7a29ee13883ba6c","s":"abe3d271cff07355"}
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