As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
{"ct":"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","iv":"e3bf41fbf3c4b1348d6a6d841499553a","s":"9cc0b645ccd58cfb"}