Retail
August 10, 2021
Ecommerce is preferred, but brands should optimize omnichannel strategies to meet the demands of all consumers. Image credit: Rightpoint
By Nora Howe
As ecommerce continues on a rapid upward trajectory, consumers are beginning to adopt new models of shopping, highlighting their willingness to replicate elements of the in-store experience beyond store walls.
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","iv":"f149353d84da437c611c31425b447d6d","s":"376d57837ba8b8ea"}
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