Marketing
July 28, 2021
TikTok is one of the fastest-growing apps in the world. Image credit: Getty
By Katie Tamola
With video-sharing platform TikTok, there appears to be something for everyone, and luxury brands would be remiss in neglecting to carve a space on the app for themselves.
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","iv":"4d3fd54c799992f0e91a1d07131d7d05","s":"84e8f4631b1f3df9"}
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