Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

TikTok serves more engaging, relevant ads than other platforms

July 26, 2021

Louis Vuitton has more than 1.1 million followers on TikTok

 

By Sarah Ramirez

Ads on short-form video sharing platform TikTok outperform those on other channels, underscoring that the mobile app is a valuable resource for luxury brands looking to reach younger consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman