Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
{"ct":"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","iv":"60ab6a4247e8ce83dca763e6e76617c2","s":"99a2b4685eb45580"}
Share your thoughts. Click here
Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.