Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"3bf50fc019cc9838cba33d1eae57b37d","s":"ac0c2f61c04a8642"}
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