Software and technology
July 20, 2021
Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images
By Nora Howe
Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.
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","iv":"85409fb5231f0f95ad5889e8196a90ab","s":"5f80b5dcfb8b7326"}
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