Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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