Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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