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Dec. 20, 2024
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Software and technology

Why virtual fitting rooms are a sustainable tool to boost sales

July 16, 2021

VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly

 

By Nora Howe

The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Magic, melody guide holiday campaign from Cartier
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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