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Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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Marketing

What China’s “lying-flat” trend means for luxury brands

July 13, 2021

Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo

 

By Juliette Duveau and Sophia Dumenil

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
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