Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Marketing

Luxury brands leverage livestreams, influencers for successful 618

July 12, 2021

Beauty and skincare brands utilized livestreaming, influencer marketing and social channels for 618 Festival promotion. Image credit: Yves Saint Laurent

 

By Nora Howe

Second to Double 11, or Single’s Day, the 618 shopping festival is the largest mid-year ecommerce promotion in China, with sales surpassing $53 billion this year.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman