Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
{"ct":"5RANOeHi0RQM7Js64pSR+oxjl2NlDzn\/2fc5R75uRH7hZX1obrViIln+jLqkADN0gufczw3Rfl4or9sz75pdsLLPDSE2e8cRIa9C+6oljJLroiSkMbEJEYfn6IE6SDDUNukhoHSfvIOLGwfo8IHjPsBRB5H8j0i7W4zb7NVdUMmcK7\/8UeLDg1AyZJtXlF1rjgL7vI12RdAQ\/dM0Pn31m1vI6CYj7Pr\/PUHtEHxvLp8UNVy\/M8XtG6AAYmvNjJo16X9tJJYKtbgSQPGjp\/vjYA16Fd2K7Ydv28ZztXKuu6fD3RvV+DdPJmccnFKG\/cAWqaUCLsSqA1CJPLdiGjyC\/6YChiQUS+mC7\/CadSEi0Soz9L08yGIGgXCWQ2uANU7sargaqtNX+XKbF2SH1nI4xsgKjy+iUubIwwM271SYNKSuemirytDKxKQKokoq+WyENujUNYQr5ouoGOhCIhlSW80+ISWzGzWvagFb0W7BMUKEgNYDsCi1tY8sYrO6NJSr3opnuCCeHY6GXnOQH1AZoncYGGnluw2CbJ17MMNmczPuEGxBPkN8KaJy\/iJg\/59Bvl9nqZ2jbMc2RipgrCvU4vWWZpym5E\/sass4sRHU\/TpsOhBrtZTIYLADL61fUZkMcHFVx5es2CQVwTGLPsCqVII908CQetw\/e4U62hd5rNMc4OoOPP4HaEcjlRwleHiZGXVrFetg95B7S99ktDsJPYGx+4RlGa8XyOGi+gA2zcuFl4ms8RncHnRi8mUTTZ39mwhu82nFEQuhoDKwqS8unmO+BnunO+Ka3vV7ket9YCAycgdg1CRL0hsv\/6WTfH1m3tXM8sldaabE9aUtG1BoWxx9CCNm\/p2dw3W1ud1H5Py0Xkxws96dceXGDIYPHzv94HQQCv4qcrbmDKOVdMDfHQOIr\/z4v7izgUkn6G3wfcH3Mk1zFsF3dSBzIWf15EQ65tXis2brfyxPeWWnEV+6BRqsUyETeApH6Dd0Mdw45kHnusPQlMiL6omIKnIdea58XU\/RRRsssHoVMTwjV+qw\/sMZ6cfQd2GpkIwSMwG6ZHoY0DEpxR8Gyye+DHJJWDSa2Cs6FxS\/YaDUR9SJNXonIYKfFtWSQoDi3Dw+gFrUs0S7VudKEvF2DaEId\/lVfXczi6mRjpHhqr6uOViEJ6Ei5fmcGL7h943j79qt9m7Q2xkgLpgMtMRIgL7hRtUfj1OY6tY6of9dkTGA8R8RdX4K8nq2z4Gir67Sk+o+MKbCGEVQbfw3HdnpTUi2snq8wV5rxlAMVkWRwh5Ae7\/f2jO+35f48gyUl2gT+jybsqr7QGqBLjQF\/54+DIHaQAetjV6km3T0lP90bo13HkoASa1ak9Kzpd99yh59WzkTd4U06rXSn21PaaYqx4Du4UEwgwmimVmzpqBTfjUp5RM9u3qp0IMyHKRiu9kgXS1LOca5znI0HT3pv3gLQtKdNNvvhYx0KpwGwc\/cYtQpGbEmmughtqor0TxjoGGFjvYMDzTsfP7HHJoehbmNBJGcdZgyN0VO1oIs6Wdm3qHHfudXcK4G5cisQ0wY\/J6xlKdBlCQ7s9AGsFcS7tOv58RhzAUtzT8mX+tPuIgUoCdgk14vFTCDI1U8Cno\/a77MaYmO7vUcA7jI5CBk3esItaMVWptARVtuaop0ZuZTYM9SDSCIRPXgjMlaAXYEL9PGBdvwAuMYLtS2tknI+Hw1j1RfisN0pILCsz+2MktqCS+pkLErTHAgTgEC0iGzii3syQcbi6+EwNOSMmoO9j7gtxKu\/VnnxN1gXS6ObO4exTgxK1e6wGic60ZuLuydhUmPI8YzpQU7+6xa6caHDw9Z85+VZSW3xk2xegLRCXykgPhsLvOlxJMN6ZmWJMDCXLfsE4E9+vdHKKu60uVRr8w35mq11y\/VEJiRqHrmx6VIfo41d9fleCNMeufsnW1Iu0DbFNtGymq\/jRH8uoC\/HJBvQIEytFwOp4SBQrr+sv4pmPp6ldZza9NtMbFR+OgyotTmC9FYHc\/HaQKHv8rOox68cBzap2yukCUfKmivjKjBZF3J1NjiEgSCFJmntPhPiMavNscmZugyYBV9\/Ux87uandHnIX21BPz4NLKPUYIbnc8aGtV4+pk3Ks1VeorQH7SKL4mbXUesNE90x6wy\/H3IIM3XUAD6oVgJUtt3OYQHZI3dKOiuvNwSZFzAbBfV5JR2lDo69IZgMS5pjdKXMywNIMDpi7554hA93D3OUAAZuk7NFh86z2twxkmS5lCZ2MHnlr144+sOZW+vEhkbGo+XEUWbTo4NzgBcXbSlSuGJiHILN2GXuUJiCY29ypsPKxdkiWVd6qdoUJtOFm+yBfWc85R5pTxT3RR+\/ciikiCdh5HSKuwJIzq3omDU6G67UapZAA929oWU\/6wRB+UT3dl5owG4tb44s1DkWYrmuTyCHt2WGxM2ptwfUUnnJXzAbj6lGlaOy9fjh8ll6ep3s1bqfUh4eeSmiftei8oQGWithrYm1jfoylXiCDoN8R9TcmztSOuQm5e\/KQNceUQhOIHDfLhErLvqc0pAYX5cNrWOJOKKiF7AODp1FVVl++EEwMop\/KKD3yWlxxDizScywaV0OH6RnabocRNhDJqd+U7E14GA\/OKn+T5D99N\/Slm764kJ2WRHbRqw2tuKTZMkjea3BL330qilyKALL93UGXkvDeYsZwvb\/4TjGJrI\/42wdVPhvlOLmvznzdG3v8fgHlY1iPcYBkBfEpWOFPexqGpOPxro2HLj0zYPq2TanHnVJa6K7RjVgW4Wdj9\/mVKdIqSyn6ICUIQIRt3R9LXDll0kO2uy+DBjOrL0YMEIYdPs60JRZY2uElAgFEH8Le6H43ngqmsntwR8N1KR6B3FBpRRgDltSX5piA1DDFQo+DJftgx0G3F+QpgtRup37ZpL7NAopKe11T\/muJroi8zEnlRnscTOIME+AMk130phRWL1iE20VcuwFgL8CiHQ2uzX37\/MFStVnImV8rwiAO9\/y0M3uqzTkNw5TYn+q39JNrXrz6VWNCsgtKFhSg6WQXKlYfTsnGsIwvC7aHkP1Iu6ttQH6Qte6iaCyOulM7LXsLwzLydL6f4LVx\/MQwLsCESEhy8HVtbveIhk2GSK4cqnawnRzLNfcI\/fHZtvIq0aodKvBDERYEnDEyMH1CRta33ug88SVCg30uEbXE\/0a\/kCBg4VRuQqxFgJkPEIK+CyeGRE9CDmHoqX9mtOAdLjeRG7kP\/yGN\/sQnKvua5NcMGBXvpxSLjRDxxRMILgcM64ZCf+e2lLDiCkFeZQXmen3xGFeRZYVThIbvyHGrPaLhI3ndLLozA5Z\/d7KbJTKmq2Jlakj55ydVoMwUTAXKrxwuv6bHWLFTP4\/NHVhtEQGtitYM9rlmkOVmimoNPZ7JAdYPUEuxWMmrZV45vdxrLLLaS8svg5c6jVBH++7RPkacPGR3SOzPxcRePqysHvqPUp56YTGtbRwH34ObiOkG8IEuLSs1Vnx6fkisA7HKeCBkBVEtVZ4o89U49CT4zX204GDhp0CYXM+jqQPBORquT2rl5RhFcx0NaVMukzAVKsNdAzcNfekZv8JSKs6EPOO1LL364cwLQxDmoTt0A+3dAC7yxjNM4QdtzITLKxodC19OROKgpLF8OGTs9piuWD5PPaXiDx0K8\/4Mch8DT+M9\/Hcy1v4eTCuswK2AUo5Kxr6y6TyosZI1JA3R5x2d6yNFwEMKKXiLcT1nEtZezy7XvKP5Tek2N\/encsqv+P6l1NlpfbfrktQaStp3VwC0JHVMFSVxxkjNuyTR66pNUe\/MJTLMzmBEK9ZUWrq4dxhjFR1NyrDpctXREFg83MqRi+sGjqlsj7ojnPr3mjnZqyOV2ciECZ1Jghv++TGD5AGVdzZptK283R9xDD06sx3i3txHGtO61IzcT8MWrk9w3lfAGOo+ags4JY0FFaqj+D5MYEiblQjH8oiWAymNlazwF1PHdPjxS\/mG7fXtx8V0sxqyzwdgnG4WBRuuXB0XyJAqxtfIX6\/GT8CWzt\/BEznMyKguLdBCLe+1KXH0UYWvQnYxOY34swvQDoYa5UaDUvqlzwSJLyq0YzIU0xPxnWjOH8ZqKtP4RsEoF87AHxvEb9a9XouXhyTrg4ZUKkcRfRv3ZzN\/pW2aDjSj0I27JJeZX\/iZwxlCAerg8GBF2rBslR3y2MAllMIOrAz\/ncIIh2RPzTorzZlPxlkHVNvu5ruGvZXNb4V7Puqc5GeHHSAf3qm82yFIgvnnM5MoyGJ+QDPRg\/ys2\/Qus\/WAVt5keOKR8Sha63XPjVYO7qiGgP6n1\/hFxs1\/zELpr1Ed03OppyGPhhYwzQ1J+F4YYidP842R580arCmxyh7ELKoezz1H2rDP60r4IYBFb4gEqdO9Wc94nviG886+Vti40sjoxMkh1MlsOs1kykeYGh5bbpnV+LCEuQWc\/dn8q0mhBelL65fdKID6bt7QU5iHTJoDkklcDG3gqV8Hb0DoRXkDXljRV+6OR+AXWzHolgxoDYkHsK+xcqOpEFwvIGlq7EmSwkwaJA7Z+b3RkAVBeJCla+Umr0+LQF6sVw6MNy+akZPYBGHqQtEOIaQrnPNpp21LT7zNrSZ07z9VKOq9czRUnEWFLIOL\/rdBY639YYfN4nTKuJq4A+QUPB1bt0b+vZBlxgECnb3BmIA5xDJ7vQSw0xHS+bzRnvHfg65GXRb3m08gqDN+ezuFEsFQcFsj+ePf\/bnL9Ax8YrjaIK8Ldu5BZ9a+s87GslFa2g8dwm2KuYvRQh6ievTqdSaBMw+Asj6bkpMxMFoYZgEKEn4u8bU6k+6y41Qn5b1nq7BOI4\/F7whN2M8VPBOI9AY3cJuxqP4\/dN9eaUUnRN1S1B1tAnlgFJCJwZT9EQ7iVFYkox+4i3gRupOoDVcGpemfRE5Qmlo79hFz974x+5JGBR0cPYE3TFCzCgDsnOgwIcgu0bnwbVBleNlQaJx867zgKqs4q6N\/ftw8gsyCDEEx+rdStDEwL+0MqQYNVtqLkbQlz3yIbi65WNf1I5oF36+UBacw6yC3uc8glrYsGAHpT36z46AlQX9buEy9y4mup5nWY8CssgBb8huuf5jsBUjh8xVcqGt31TOdsQyMEOEnJVX1YlEWKPR\/Ek1S\/KmJJz91KW0rgzrh3BrWrkYrPqW8ie5vFI3lBhW5PXBk8Y6seeBoLjdAJ41ip\/fMqfKTuk\/KDviLjq9vrjUnf57WVwIyByRmRAjTTHLEwFKtUyVbni70hUeS2dc3k4AC9G4Orjl1CChVqSa\/fwiU9jhgJd7Qk1x3LMw96anlU9NdHTQCWiZoR6Lx5xER9dRFpN9RB7SY7Ix3bQ0FUJNBL6S41kj5ZfftmjAR9vqwT4cXCYsRP12MA2QGct6ozj5jf4GjAzBF4Q+GSVfmaQJBNq5qiYhdB2iGDZV1EfrTfeo+GDFy32VAgPaAvh1RahjTd5IYekGPFuamXGarTBzFn1pHdeCXi2Q1GxSjW\/FnG2SS8Gse5E+Rl6jAZDhto3+og3O+uXdlLpjo0yr+In6gDk0VJ6VldWmxFPU2k5qVENQFhHM7w7pHSr1pxaEMxs\/Us90ZFY6ArZFrWOL9\/P\/G4FCDFaar5dMa8ORVDNfLBUf0BqSpgYVTc5CNFG4+WhKV5zU8wtc0X0o6cUJSXOZZyihaT\/l6IrjpnGt8hw7NMZbXQR\/o8p5QTUs3sTZTEbYr\/KzZBdSCF0mYCRkp3LASEXPNthvWMQ0q0CojURfH+CeargzUoZEAe8pREJyeUaaFPJzSYuA0\/+bLJdRQiR5PWXJFRCLSqRds5xhBBmjgz0H+TglDeFjZFBakaIQZNzaJy9nDuyJsa3lwAZ788KcLnwJTTEKZ4egZLqW+ULcDDBHIQDLxPfjD1nLOTfV\/xfkc2RLeQ1Dz0zrAthqzhot\/Xf2JVaLfs1lo4lBHztZf2MfFJXj5kLQtDNnAsJbLQ5N0ReAyjETJa\/cB3qu8Ar5rCvtQjJxcPDd\/9Gv5W+NGmpOYBsuPfzIUMq4cyoI1b9mnxFiu+bt4AS7AfOVuZNodqP+\/hzrOOyXedcxh\/IKWH4jPK0CHRv25ysnJzexeVWYvM3wTyQrrG5SUPUSP3fNTT6AEJJE8EjhTaTLIua8ABaVlZjrBiIOTxaFYDpVy0cFoWH0I+j7zNUrVjAuXYbK5j6b5pRTSpKd5pOocHwBDLWwqQRJ7QvjQeWXZLoFA+FKKRfxaa2MDW75QdpHM3\/LphAAE7hf8tOb4\/IYhwuijArBoBvoLPQDPPPpfCAnYwrptqUoND1L8cEreZHNZNwF77GDdzk82Gvrj8TSSk+gz\/yzbG8rv+0mQ7Xrl6Tv25wyCrZ5OvVkBabdbecIFKlkwoQlcx9bUkdL8oY8aT4TVxyGlPFlRAqQ7upq\/ATNLmCWWuG27goXqq8EsjAV10B8TN01LatGhtGMNFwjl+ma4hNuYeMbRq9nQLXCHfpv1\/aayIDYeaxO1MQK+h7f5gsUtKXe1wiCnleejJM9qaFajDy0qzgtGPZPm8249KEqn5Wl0kzog9Rpr3zYwTX1uS0TMi+7fezGympAdheZdIeBkTKWHzCBPV+2kQJYe6nyvCaUHi0GBuIxCV0sNtm3zqkW1kOOh+SmYYK4SJox0Iihfrn3oSCyJH5Qo5b3Yd+rPcFPvfJ6iIvUApKGl\/lQKplkttgI3G8r41spbJqScEVAdQ4\/4MXv\/8P2MgylHZTwLfnJkqfTC9kzGvVRCH+B\/sq5BV2WexwkeW5g72mmDyentyGyZyO75Iz+BYXu+Lbs5X73fJ8bSkPI8vjtCuJ8W8gxK9T5HHfiiqloGXK+ehSWH3fM9cRS5JAYvT7uzX\/ZGpSG346x1E18tQ9ZtTImzpL+7z8WxhwbrxaWv1iSrG8yhCo6ecmZpRGlNfzv168UXjA5Pk4=","iv":"7348311d86bd026f8046291250b1e2b8","s":"80a2052df84711d9"}
Share your thoughts. Click here