Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"a52d1d0787e104e800bbd81d28522d5b","s":"4692fb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