Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
{"ct":"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","iv":"627516021e3f6469d98405ccb0abff0e","s":"e631a3f3756ee47d"}
Share your thoughts. Click here