Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
{"ct":"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","iv":"45249dde78d8a83a0a50f7efd007a928","s":"66121f5274886630"}
Share your thoughts. Click here