Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"d4409cef73ed0dcea00e638fc2dbe854","s":"5fc0e19a6570ba1d"}
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