Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"5cb8ef7650c6385c8d17bd2de7e9121b","s":"e8db288ba582cd40"}
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