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Why luxury brands must jump on China’s cute “Meng” trend

June 29, 2021

Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Image credit: Loewe Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Image credit: Loewe

 

By Jiaqi Luo

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