Marketing
June 25, 2021
According to a new report from EY, 80 percent of global consumers believe brands must be transparent about their environmental impacts in the production of their goods and services. Image credit: Matthew Smith
By Katie Tamola
As the world continues to recover from the COVID-19 pandemic, consumers are still actively looking to brands for transparent and comprehensive sustainability practices.
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","iv":"4ecac11156d8f85785529292ed28f2e7","s":"f6c1e4917f92f719"}
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