Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
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","iv":"c2fd86dcb479f812b6d382798b21978f"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