Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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is2BfK6PHmLp6Hs9KVXQmiQGD2iTs8LbUR965A1Q41Ihj85Gw5dgEsla6WtkfJAoa3h6uEjv0WRZxGAa8i56FPdcjD0TybVERBN0ptjRcIVvHlg\/ZJsz+4Vuj235GvIJQXH+oswgCyXH5i+ghjwzHcCq2afyBv1OjTB3K+QoZ+hTWHn+6IAJRk4hLxEOl3wpIzBgVMS9aYGoVrR6dZMxQc33ZFUvQVAyR0QREzf+3WHFMjQ7ocpjXYTyqv2bpgs1mGQNoJpw6DMauYstxc1Tymco6fxxR2iXiHBAba3\/VsJ0mGz3TiboC6Pw7ThMsgbjG3hkQO7DXBM36Ku6sOxOIXlIgIaup4q10rrF5iwCaO3lhJG9dkEGY3LUmKKCdYWLhPeX4Bda3FoKiKx2A4qGTMDKQhWm+6d+xlwL45GIIP4klIf6A1eEAKPT4a1omzbWXZEXvcV93DJ2732BMyz\/E9BCVJsPNMbapVCMpg78PW8ROJ3KgDjRhLsVXDZ0Sqy3UHlMYQLIYCRtKg7sQXT0KUNGcyR+opqUomwo7HfQmFAJkgGGuo1Nr8WXe6AQYX12JRf4sAZOyPg1jztAlZ4H3N\/rYLWcJ46R3yL2YmbG\/A1tlt6rgD2CTBtg8lzoktou6tYx3RxkqzXb4E5qHwQZOvEDgbA9daqoloPAfvad53c7rpMzNqZrWC12S2vCepSgGb4qiJ6c9Z2SlUsSBt3\/754Ovx8yXPeKrjGSuDRq7hk49d+CFBoLzft8qZMdIPFZ2lWM3irYcqN6HhtXozmgheoxlEzFgn5lYMgnjnoxK4jimkA5GT0OqW0EukADroOx3QYdOaVKh835il+4O97j6SF8o6UPsaceuw8GaYmUv90FCJH6vbO4XQMQBAJSQKTAJpKZPmwdJejFfO5JDWtlcVlapZqUpsi0L5i3W9xUOvKevx73GvIghZGnYSjF15Au4JRWTTn6kOXBgseCBXBdPsizTbepKf6XEr6Pz11wAmWjFiVfrcqWeR3BcVvCgGf\/7mS6MxtsOQKLKTPOJ+CIcQW8TmtQ3DoHhOs8Br4j\/+k2magBcBJN3c00D4nAYcwvSnNDMJMXaek4odLhFLImcVVbVcWnEYsMdkKgSlzuceV8DId1Jqni5K006MhuGBCr9OgdhLscb9iWQJOXO3CnPneuxReByN9vOD4A5vUs2SslDG7CVGnPHaJx6WC3iwyDZrEEuP9mEprwjwwloLGllL\/FOcH7z3V\/tLk60\/H0aVr5bbCOdGuIF32dx+AHKJh82ppfeSYnP57OnWyuJEX5js9Fkscbc57gFwqozMU85vEvzsPgbyOgTtddkInOjYavEEy6tBMLm2XFfbTiSRQgw2kVE\/YXYKo3zqzFWrNqJz9fdrk2GPalivoSahaqXnHimAxSl+5z+q9GPjJ7+XrkQ1CbBuZ7OJtKevo6XpPwv758eZouFqvnR4NssCO5PeMSrYZ79mPsDrR905bc66xJ4390UAfkLBmYQmJOngTJfRv8X6GlxCSBb7Bz+w8FcvsnI6uiK8DpDN2RLO6VZWkciysU+eb1UC64tRzJARXsXVPCREmzgXh8DofoTAWVeoVkrmpmjCxPsd48gcL+npPDRjKaATvWg\/4QPYY7IUYgtDnHsk0HTDRaU0+3qwMFbI6IOO2ylwEnekEesseERHoEvxvSNAUQs+0duCdn0KVFkQWIqkJNFCHyMjyC7TnJW38Nu9uJt8S0lCXV3FkZkp1adFNgEzju9p7XWM3OpA\/BEyk9+L+BfvOotd2Zn5vnwem8ILPf4ADnJw34r69Mx8pyNBAISniGhkZvsxojKXEC1O+22NmCBvq7JXQgwEDZBaIbwVwSE+WgHZw21bv7xHLqqt1f52CTIdp5m6MXYierAdH8w+sQmyHHbS0kxjEjh+0YFl7SYZYJe8wLZCuiR9ztFEo+IiBs\/Pw7d\/0cnFzZN4hz\/yLmO6hf8+5Fu0uISt3f9DXPCT\/WdaoU2XO\/GYHwul0q3iQGcMvrFY8UMFQxdv4cX+M8fgBo4Df+rTXwhajWqFc9kC53c9s7Fn5xA+YaXO6cuf0nchWaCKVWZooc0LyoNCHjky7gPERmH4dHNggdgOUVDUYUcFni8RE4KPBuSFRou+quhJE1+JwsoO5wg9mItFuvo0bvD8SIUrmxEQC8\/ZpBPK0bTm59ZyHO2qGp\/JF4xb75yiLMY6AbSrnRBGm2WwHZUa1loJo0kuWVWa0HbOYfsRfTiUF+cJ6fMIGNYAkWguG73rZ9Xk738zaKmMpuW53uyUcEqVTKI2ngb3gluVv3txG3dZarAGRB3LdeDHqOyWYc2UHez4bMP8aedyTRvhBdd22kelnJDAHWp3oCDN9rv0DitVCnUMTIoW1AkY\/SGZdkQvyp0ZA+wDpPonlsc9sHtd4a9a6iXoa1NLUK5lAC29pxPdFbHo4hSeycbhxVEGeTSpkZ2EwDlnCTMPZ03jFrDyj8Se7GjBh7q32RjWTkGLCIumbSWUz46p3OE+CmTf8\/85fl\/NW0gaZpTzQ4hJfnFJ+tbacp9XTvsxtahghxVR3EUw29ZoPb6Np4jyL5FX6qWqZRrYU53seNLvKEzF2qCdKtQOCqx5HV+21kftmNm+7\/YXzhv05a\/Wdz5z2homGcLDwcNyyQgx9YHZV42aChH68jzSW9mXYv3fZKJGnpLOAcFQrb8idegRXcpZs1KJcCwfUZtMnG6+SrRBrgSq31GWJGur91SeP4yOF2mzMsQycx1NqsgVjowQEGNjtTAiQVQwmrpjHTVaHyqAe\/H+Bjvdapf88FzKWYJTCF\/l3vLnBEsAXS81GrjWA2ecsiTzoK43KDr4+VJZ9zCUEKrVfk5fNnzderDm900B19B+rte93cK+WqYHrpKuy4Giwg+hADbjphb3C28T6CtM5Lj9Ac2EfZgiK7htRqnx4fbmS4TxMu+B1\/CatLP65\/o9ZyKujI0XDJUvtfqfDjJvFZ26pL1NONJZ4P+mgsN2JrvIdfa3PDXj3Q53b0BP4J98DRIgLsC0yy0A9MkAZdEZRbOir6o81ZZLkYyRT3fUztsMGYL4w2H0A\/xsY1K3rJI5QY1GpDDZznEaiLEuSOkZwj0yMgzA8Nx2ChHse5bN5oBYciDAr+JuIhYDBtaI4+L5nR1I\/CaLblfFXyVRlCN7+bx\/4oBg7e19BOfHg6BtsItn0pAHOBDaoDfk8YOpqDo0PX1oo\/i8aq1BMbJPpo+egdva3vyEwBVhNGedJa+Uom6GUXmZPW0taEVCPD7lNZwedvnfPdTc\/kN5ON9bT+1DByXKEQhmDLl84uXXJ7dapB4xpXa607nzqigB36iyeW8XNDi6NjBWzilOea+1sBKrztmI\/YH1SfMEeFQSGTf+kyLEcpp29tj6SsY1GBfTLbGfCjLIVLibYpdZy7dHWVAJM0WgljV8h8ZaydG2jiemTD2Zdx\/1NFBj1DdqnYndRbhHQBY+JJHTXr0etP9\/axMRWaTdkPf\/9PULhf+x0nmrwewv7PWekxCIZvGjZmRg9MK6NGYwRRnoFv4u6Dv94OFwWpNZttmMBRisepxi+US8yvuTvfC57fsFwWWzbapWH0UlNprGUw01JbTPfYhZevQIil4nl\/H\/l1eC+bo7\/POUJBtgEkYS1FcRUi4o04Ssf1JTmPpRqdFqn9T2bvfN5YR\/wkuuzoW4fKQPWgDolgEJgng8xNoJoMl04LJL0bgzI2PkpLtVfOB411ZL3tkWPchizczjgqIxIqHM1jzP1iLpC\/J4BdGDHcjpedWRYJkz5Ne8P\/aHxw86BKN9tsoUxPCjaZPyN4MrTnUy5K18CcLs2CUdD4tyFIRJUC0aQKFvo8RFq4BsytDjiHhT1DkXpKhkz7mpGdBC\/mq6sXFHgiOcwHn4C7dxD3Q4TxpjmXALcwdoHrSzqmrCqm4\/0EzVeOzYwod8c8SmjsjfgEFehNDnzYOh\/RCi8H3WQ1Sx7CLxYH5bFfkZeZg7f4P9u8rPT6vIJ0av0qr2sK4Gt0jfCRNZbtta0mrQFO5kJiSi6+ccu2HERqLG1xCbgH\/npNereK6nbZ5vE8nhZRAL67qEkfB5HlNFTXs4f8PsKEgnDNpaU7umbUWs9BHd0c97d5MKIZ+FA0ToIyYc\/N9YEH3HGSjKfaCfC4W7GaPWlA\/bDv+fIvKnJ6vFyx7Y+\/nTE+B54D05F9e3mHLLwgq1+5FhN3dYBsAzhGw5HC70pIdOUoQBAGKJ8R9EAwQ4lMBNNvSlAWuY7kBrobEXPENvNDgBBdPBj59Gj1u\/DH47VFkEZ4ExHi6j44q7VY2JDDgdnbrkV7xC6F376QVfPW2O+7Fbls6w3rcSOL1SG6jHLoU+BKeEuIIcmRPZkSEjRRtI\/GXkZrTwcNoUJmX4FA8YIQLKQtp5oRuz2izNAV+ljIXXHvl+IwIfAP5y671x0ujM89213VrPLzXUyuqpoJ+IH8YZQ4TP2mTMD9DuIjLfmEQluo\/yE+TxfegDU60OxDKsyUxp4hWVU\/6+Az4g\/q8v6hSFx\/EeNFT4Pnb2t4kfjkAy+jtYx8AJzKw7mHGlISc+ryq\/HolX1SuE8Xyg0Cn9agr7z\/QUK\/VEdf0xjtZ7a5xFq2pHeR7AUYV3exgARXf03wdTU\/yRZoT5j0dOFt5bIMNJEgy1kGfQhbvTwCyIXme6mU8D9BGtlm9T31NdC7ijThF\/d3SSmOR8w5SBQoYNb2Hqme50uNIEy9EYR8YE4aNK3fb3IpM9RYEdQDJ0j2I5l81qW9bIcaKqkg2+YVpKnns08lqa0GQnIs2p0giT42n0z51DEx1H0qIvv3dx4GHij+Hh3IRI4CosOoG+BBdJD\/BnL1GeWU+AFSeNyPT5XO1YaoV8CHZFClp69gRycPvCgQVAFYgKfq2OY\/M\/rgdoDg9kmH+gWB8dVDTnahXOlyCVUAF4tlbXEg\/+pToRCvxHGr42T\/scfqyjhhQhPCzDINzgF7Rf7o08jdLxIsAB2tZkQTgwIbqQ\/cSc5QA2qzvEqoDX1flXIn4jXdT+Z2YvC1JbparByqgZ3+J4NB4KopcRZLoZuAdWYkWe1ZBwPYy4eJb0DrESE6ukRn0YrrLeLWhjm7zJxuITFl5VuyLScSsrs7emM3pw9TXniiyeA58JU6XbVa60\/At7ZEEEK3wOS+7lYJvw0+1QsUPyqdFYHTr5bbC8nQE1IAY0fD4WII9PerHlALmkh\/BnrEj+37mGeE7Qt2y49m7pEKjSR7\/","iv":"ce2769a83d6217c0136a44cdf7093659","s":"265528729c827078"}
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