Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"6094bc7b36b4e0b6174ed5ea1477ef4b","s":"64270fafade4160f"}
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