Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"8bf2736fc4caffb22ac5fe6dc46cc639","s":"cd92f546ec708ea0"}
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