Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"eff5d9e1f29d8c469fa1886ef49d469b","s":"b76be8217f7f683d"}
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