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Nov. 23, 2024
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Apparel and accessories

Gen Z is shifting fashion through empathy, awareness

June 7, 2021

This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop

 

By Nora Howe

Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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