Multichannel
December 2, 2011
By Rachel Lamb
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
{"ct":"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","iv":"95392a7c86982c0826eacb5a7222df6e","s":"38ef307996c13961"}
Share your thoughts. Click here