Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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