Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"61880cad32ccb7e764191e713dc8d1db","s":"046d459a56112145"}
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