Marketing
May 13, 2021
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock
{"ct":"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","iv":"eceb3adb3c637047c8b85739a41d5545","s":"b9ea0d9f1d3b1c2f"}
Share your thoughts. Click here