Retail
May 7, 2021
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Image courtesy of Lanvin
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","iv":"4fcab7e48edb0523adca49c43ccdf792","s":"7e9413a7cbb27b9c"}
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