Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"fe8625ea5f219083aaee7823c51395ef","s":"f5d4f0b49d0f334b"}
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