Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"930d74d2d235f9bb7a048dbdeeef4047","s":"0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