Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"07dc4927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