Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"06f830110e4178c093c4754c40fe731f","s":"bb8bccaa99a2dd6e"}
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