Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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ihgvQj\/fCtfXhSFjEmtsN3qAWH\/RPSnKxKsHvAS0B05dGDIs1rMSVyZaZ5DL4U9lsLFP+WkDF7n9DXwTOe2nnw\/z42UzfE8jFTWNLGepDdKyKpqnexJb1huZnIWhwrrDXnfiHIMPYzD7yhGEFJSaJP07OV2jAii74d\/pX9+9X6Uh6FouUyG0gY5dIwTpfXd2A5ofDpDJmiJR2Rt2sUYWOEzNhQToL7iQImTPhe9TVV3p88ViKaXDzYGpNC4rEmSh5BPMl1RDzPZJlDQ2hk1CAR1ilfflkhjzlZxJ+IAPra5Vy1nTphDavtdCWJ5l1cgh9n\/mJg9\/pOabfnA7\/2aq1anD1K0Jc2ciNsVj6gDu\/5AOGwhv+zbeHrP4hmirHzwkkr3K4f0l12Wx7sOB6VgOX0IPyM7eICK6HTYcC2p7jc9pyDYEz9ui+AcTRbhQLjwQST5LLtuHdhHunyKdduu28wNsqp93LLO965pfLJ+J1PlKyFt\/8dHjSSzJAwn78P\/bDZHobxFxWao57\/G12+2M3rt2QgCqT3uqlbJ8mvq7nzW98w4QFtrQW4riF1sjjunb80Q1b8MOKHJpLbDGiKSfsSYbFzwgcLwhwGbr4UkBfbXrZUrbFRxNCi6bIuYWXgM8hvt8LDDxD8xEN8xipSskAXkdyEDSWjMpmBcmvRr6EoHAkUuKbCFUc8t0sft0OZKCE6u9B\/KFB\/LOg7oHoBkNg6hKoTmxpFRuPxZ9WizwticNPUi92ZP6cTn7P8sykQB1VodgoWpGPh2cWj3ff9p7pASxGXbM44jXn2LX2Zll2iIOxi3Av3RbbSQ2i\/Q18NzdT5R4ql3X5XY\/ailz5Yic6uX0ekFYROoZHGnweZFO+tNKt1XlHjX34RGK1YYM0j1WzRoDcGwf2qrd75pXMKwQ2+ZbU0N\/+GGFTMqUiegfaH3xKMLbZ9i+r2x5Wxeexz6Ey10uzRJUXNGlehZdX+\/lc7p1pbX4g8e8+5tdlv8zW7cLtcIRE+OflWwYtQEef\/\/rrXda7LBSfJywzeWw5U5Zdd7DrPuqx71MNI4Bos4\/T1fyOaFY9L9hmM1T+Wkfp4UjxBy8mu3zRzQAGBnUXJgB6KPnsVqH8UDR+Ax11fGwwtB9G+NypzdN8Ddm1vVk3PSzQO06K3iHZs1jtTg1hyYKZK2EX8FcGQJeuL73NncIABoyVf0eoLt2UBa\/+g8jp5\/5PyihYOMG931ToVOGkiB8yI+yxqi4i1M4O8HF0\/+bsmnLrSeh+nWViWygOiTLJh\/fBq1QXl\/zVyTr\/Oro6iABoe22sVASz4Jppa\/ilO+LeIg8LGveqSi5NbgJ2IUkzh2LXLf5\/Jatb1mdz9UEyMmQxTS9v+wmSYOvoQs2JdgC+dxE+V+l6FxxTP9hPzpYkyKGgy325v2Q5cgliTDiWm4Y9tYeNph9O9Ip0B4K7\/uzb3OCtH5pDB5trppTd4NVC9J3aTAPNUDqU3zfGDBTAyf\/dCqs31tCmbBH1ejMTlJQqHwCWgK9RvZ4IYCSnXpEQZwsI9dHkWHDvOWW6fH45Uy8oqjXkWuvF7wx3Mf7B2F\/t750yXvMUJuqGw8fGqQ2jXggsCIJatkXFw3RjTYPfXXUJggiIZnkPxvU40VQl05QBfoxaoA7tN6O02ZgMDS7RExbY9UOhRqDGVIMPgDgcpj2u6cW\/zIQBy+ccU0jaelXB7bdt4miYL2NHO6xAcIzxDXNH6YwDQ\/PQhfIpS4C1a6H\/8G\/e8yz9dHdy9j6GHueLL\/YrwVrGZ1JA3N+0WP3ADTU5XRlGb+Rc7WZXF1T8EfPzyZJlgPeJHdo2C\/xL+Q3Hgb4q8\/7s+wP41LlCUX3hbQRVV4\/43V4UbJs49qH5Gq32vNSJDIdigS4PUuA0URX6t+NGGzaocMblyjbl7SwUhxDYIKRn\/JDD6VDWZADqCFG1NWBvNGnRn7Z4UfBmq4qR+8hNxxslGY7gN9fpn0Gnpr7Txzs1KegOeDcQutOqEPhpxXRypjDpT4HOwAZZv4uzNjlFA0bMdiDB2lDwtLE1CdrH01KPSN0Hc6HV93ZUC8Vt3QmZ8gxyIDFg5yFcTDLlXlnonv+mBqtZAEgFsU+fjG8O\/tq+J05+AmTRVPxFPXiJEGCVN7dR5GBqXJc6sGF5Ap4ov3YOs6Uh6gu+31nSVkU5LaLGIt0aRtnv3fPglBJn+YioUFvJ\/nsQoJ14B6s002jAI0yseID7XUtGcrfFmEWgQr8X9tvXpLF\/RMdj+Z3zs82KGYx1k0RReQK4iqJyNbCCPlkqKxR1cX7cdYzvmICGq+ORbZywJg0BzqB+vLVe\/lFSvvZUQ4TlWBgU\/DU5QvC9kTieMfCKsHGHgyQMOvcVaqdk0863XkKqod8syPa242zJ9eGES8cMlpgSUjundxmKtx34H5+Xjv1Kmoxzs9ndWtVkCR\/YlKMhhbJLm\/x0+vC0Kh\/e0VNKztlKUg2prJRE60zEBp+MtvYl18k2iEKuqvS2U4WFkfJPlLPqekee7MQj6PJ7IIOJGGKsSRIAXVamkPqtgux\/JUb2Cab1P6QksdMhqGbwVcJMB7CsfI6vgvzhsrWwB0JI6ZnKz8Lm9jhP8XlYDps3C6vaTwWzyKIikRL50s31OkTkCGAXtmMrdgsWP0VJcciia7BhWW6YJn2esbXQQ+YUSf9mmAWjkPRQD7CtFCdI0eYz5jVBOq4HilV+\/P84qTE932D3py7oScME2FuHYY+qGUvpYerLEZJnaV3lfPdsGK\/9WtgDZvCP8zLo5fRGewQTC2TyNVF1GNkxt2WU3S+nTyyMZ+8Ja09dKBYnn0RQoHhRGYYwNYjkr+RPJl3ermIKLH1740pp6hoyqPHqnEOEASBLUvgnrLUBWQ8QDrQ17jWbrxXplgQEe8Gjm8pIyYvdchANbpamquQzBB+yFDGXH97MG5j8odWKc9\/r4VDL34ZOcJbCfhUQGaEZDjnpWNmrRVmm9MZIqZ0dx6xm3raR0GPOlfg7Tdao15t0a4nX2LFkQ9l39PzJVo+fN92YOpDEUxhzQ6uJxj2oHlDr2PCiOn8FcOXRaR326tjHMotp5FD1AXpD+kjv14jMCACQqawY0HstOWcvIOdy94amlX2UxM9hIPpVAvw1FQhm\/ZExWXgADMs4ulgaS9rGvdB6mIBUDzthR0IEmlL2yZwtmBgVFaJmm8ws6fKJeNqz+\/hPZZFTHSrRdicj9yYSIakefn97WFB0J9XSMj4V2Vkxd5p1OsYDqop39iiF0ZnNX2NNn056EAnwmz86BTMAolA93uwl0MUOFlnQSBE44dr6R7IQL\/jlfM+bqJnnVR12y7AxGK2F1vHkNslFqlbwy8BBUfgozoAPMUIziCM7jqPkl5jQh0XoBiNXp\/V5t2wjNM2aDl\/bVliiap\/r8AxEKG8k4FFGq+bWXCp8V+1eIb0s30q\/jLB1Id7loZ1x0oLd5uH53189Di6CRQXxZzmnON\/7zIp60EZLu7DCT7C+\/+\/hr4uvClibDSHos9R\/nF2s84rOeJWcb6lSvtkr09pg1sMtSOg8L9l4hw5l9jJrHQbFBZF1SKTiGesn9KElIc1cvBPxaLjV+Ry2pJgWAoNzsWLNBwuITp3o5fY5uErg\/K5V+BVdMm9yhUVHXMmg1dz\/PaLCpWZAtHEnLzpr0F8oBiLeBQcH4O42ckHUqjcnqNw3BS7LqaoBbHDA5GTYyZXPHr6cJVzfbxbPPBfZfMnKJEWMFPFzwWBm83pJZBHE5OXik0ll7i12zMAu+mLbN7D5\/MrXz9dzNNonsEJ4mP6CZ3tbzF2FyfZDaZLVEJ9ZvV\/rEazo0BwF2uzGm4FVFRppK4JnKUgp9YjU+XBIj+WC8QlUNuJhskQuoQ5rSKXuvv\/prcHqBOdk7RwkXZPKYbQOj5v0bBs94yNgHyH8Q+LHYUCAmem+6vJFB6IyQnjdn5k3IgzqqIVa4eDl3gvG3\/nxeiUS9ohvECwJGqYqeme1gGIEHG+DoBp+hkmUwpDh5dkSQpFE5zX0b0VWkWlBQBEyuWrGgsqmG6Dv8eas538TYz9W6QvJS1CkwABo6O\/tirL2My6DJyAILBY\/sFZwWOoF\/D3fs0GoveWc7DchW8zmT1EN3HI+1mY+35FMvBuzOCQCb2p9PnGSnkWPMddW36bNsXUC1pHezRxC9XC5PhZCSuv9ZLNmApfmo3yOj+wa0PNV7tAS\/tN6ejyaJDmQytMcJhyLMR1R6EeyauM2SFEc0akxG+TRPhGix\/TfrMnwOG4VOmxg1T73IxThv0cdC8QPzf1cpue57mgiTuBu\/ltL63HvuFEKRYVrWcwOAZdaWd8NTVy+i9be2vel2fEkUuAba\/mo4DoKz+d8enMU8DPGmeS4bWFRGKKc2yiue6\/Ksxh+cCMqcq3j4td6P5MmYCPrmamF5hdQKljyG77Su1b5EouFcXAJhA+XNusw7gdHrHU\/lcdxQ0jm3eZaUULDu25c366+Sf22IgG9TexhrlZOOSC5V14BX1z6f9sxrKGMt5IbWMazrjiktmrkR2W8stLUV\/GnjR\/HxStpxo4+1nUCreZ\/S57eqPC0RhVVktOiqkESkLB2uWCXz4G0CUG4nXBfPBokFo0cPb\/5bkVH9N9LZkRYqLsjF1kWX1ERZcTL47pY2tsKXUBLWQM255Z1qgN4yAE","iv":"2f7df6b225ba6e7feff2658721f1bad4","s":"8267b2b818340992"}
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