Retail
April 23, 2021
Gucci’s Fake/Not Collection poked fun at counterfeiters. Image credit: Gucci
By Nora Howe
Now that ecommerce marketplaces and social media platforms are critical sources for goods and services, brands must protect themselves and their consumers from online fraudulent behavior.
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","iv":"33ff78e2fa3a04b8b2fe418783fdb813","s":"b76c24db0da38574"}
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