Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"65b299f524392bc2bd233a0d4f47285e","s":"7d8762a170426326"}
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