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Nov. 23, 2024
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Apparel and accessories

Burberry launches latest AR tool to boost ecommerce

April 19, 2021

The new Burberry AR experience is inspired by its spring/summer 2021 campaign. Image credit: Burberry

 

By Luxury Daily News Service

British fashion label Burberry has introduced a new augmented reality experience inspired by the ocean themes of its spring/summer 2021 campaign.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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