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Apparel and accessories

Burberry launches latest AR tool to boost ecommerce

April 19, 2021

The new Burberry AR experience is inspired by its spring/summer 2021 campaign. Image credit: Burberry

 

By Luxury Daily News Service

British fashion label Burberry has introduced a new augmented reality experience inspired by the ocean themes of its spring/summer 2021 campaign.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. Mandarin Oriental restores Italian castle
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