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Nov. 22, 2024
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Fragrance and personal care

Size does not matter: The allure of beauty samples in China

April 16, 2021

The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter

 

By Jiaqi Luo

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
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  9. Ambassador-led storytelling carries holiday campaign from Boucheron
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