Marketing
April 14, 2021
Ferrari is RepTrak’s third most reputable global company. Image credit: Ferrari
By Nora Howe
Almost one in five of the top 100 globally reputable companies are luxury brands, as the COVID-19 pandemic illustrates that unexpected events and tense issues can be sources of opportunity.
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","iv":"abc94551ceae856250c5dc6f1f1a20fe","s":"340533463fc16c96"}
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