Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"1a275ef3b055e673aa5bcc8975d02aaa","s":"bc3db9403555842f"}
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