Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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GjcNrhvKglHEU+Zcb9lhP4BANPj\/kHiZzmMDX\/\/Jp4hA4W3\/o33JdNunbrJogIrPvFUN3TbaqcXKFjwf2YbbhLmE6qPiB3zda+6hgO5ZFialqGZYS+uZ0icS2edwDrjLAP2718I5fubBNRkwqQBonUoLR5eY+yYfOUxpeisx4sEfBYAiUQhCp4\/sJrVA5RiXTPJML+ILjbHjKaO\/Hb1DJBWjrFH7MemFapscticB\/HPXaDLQwKSroQZm7hn\/A5IY94BG5+Qlb9PSGicPrQknq1y6odHODBW4Dq5E6GbrKa\/w0Lt\/z5s7vt0r938k7n6ekMfciUAta8r\/in5Lr1DjnY+wNmEN1BRqORKMl9d199XqplmPQ4Cg0d93gMc0E\/+4OcSYxucTkJjfPNIRPu4oi817NiCRBAG7PT8kWnJ82RdBPBwJFx4mvJG4hiyS7t4wajb43BPIfdLctuaBi+Nk0qvSlypz\/mTe\/a2Aa6EfVMn8FPuXk+o0lP\/pWcAVMzV7sbLFwUKssj+M3xMGbSNwSMWkOE2THgGV2qSa9\/z5rnxTLs77Lrer2Yy9gatTZOXqMqsFu3jPadf1lonI1AW6MfDpJ2XC8f6+TTIw51H8vhFf5ModFPC8QgJ2wFbxiHW7MTu3Q\/30pdPMZSGE0LWilbjQtVdWN1Eil6a7ehtoV5up3Ty1pN7ILdFyj25oRr6Q78VkacMiplepJeqwEuv8Be802DvcRjebuhFPXfz0g6iySUitPu\/CDJvFJGQo\/reSUJ2vUh4skNOuIuG4NeYWitKn0MpyylfHdpKvZOExbUjqLYqvzl8KjAz1g8URfHyay8Kc0WdGQie1veJ4QwTZGhAO5PPYJa6FFw2a0TME7b25G4uuj5jt\/LDwfuYl1M22tRe5B37f77Gq6BgjHFGxyIWiKWqrm+RhzpxpzyZmQ4hvfTaxUJMtRe4FGKPA3W4CJndgEuu4v7Z\/Um112CcHfi6bq2vdG8VUmsjwyHo9WZucisaeFYEWyp08RRtwzk+FnfGTBFH3wniovRese9NcECZi5sD7sV\/whgrYSB9K9Qit10faipKzdPSWH09rZ+xFOGwOFMbFJsMwxJzlx8LXkXOIvlSmqnE6GOhcY6xrQ\/RdETCyxSUiEUod5zXUeWPjIvXgcZTJfOj8LPJRXz9oZfTBoWjYVpP37Bt6sENLdgmlBT4BRvnd\/bVtQTAPBh6ofz7qrckQG\/5UsKFaWBEtKeaI888joMQb1dd1bn4t8zUd0Zucu2eU8exa8DHwuXUnZu65zyS6PNAW+OcnbImeQ4EbVHnxGa3KAZwmqyvB2C6AFsnnMl4qAKuYdziViWhJDUONobQ0Pe5xKtQGz6wCer\/oqD6Uai8mwXNX5VEQxkrqmpz2\/EyEKm61S98jEUUf8M6aPmSVlLnn6PUXTwgwgFD3z7LCpD5pZj6XtGG0rKDDuORXmZiWJD02XQ4Gpgczh\/vCxl\/fylS6adDSmcxaa6lJkt0rQf3t4z75nMVHl4lo3dUhXWdhxxaVGu1VP+nP0\/o\/E0qYCLD2GYMhbayXzJXjCKPn8NNhHqrYk1fxmx4JVZTqiKQVDzErrcodXJ9UdOzCxXMlTcm1rmy+v32vwJktLzoQNk2or1ld7M1cAJo0Aj\/ttYbXKPOTLWu9pvFUGSP4YaP2Y3uKceTUtMEhSVNUro3M8cC9hZ2MRJfMR1Y9uIHeKcXevzX84Q2Hbolmytou+qsq0of2dtkIQGojvbYeqftUYKyPWMvtae0qDuF9dpyPAO80twJrutyC8dtqwQqxJfhu2ibUl6x4eO9DWAP4OhaGz3nI5lcn20SLBNtYXrA4SDLcfOfjQoHzWB++mDW2ecjk\/Gjt57TzHm7Qao6XfeAYe+ONlPxishAhJ7N3Zlw2Gk5LBh799DwHgPMXQ+fy9UtLEvepBeDBIMrVVJ4u49wpSkDSlBlOHb6mcikjD50V+lM8EyGMMXccjlIIkqE3olADRKCV7Og3me343nd56OwJahaCpLpp0UllLFlKhnGUaQmvR19qfx3NZG6fxuiYv9RIDQKtYJui3B5fDoYgZXQGGfNWn77tua5+\/iSFBclcCGs5WoS733JPgD9gkmbvTaHNr9DAcFAQ0MTRtLgWrQcAvAxM6yMDm\/D1z6hvRM2EahYECtHBGS1+S9v0GiAfAHxLdPlie5uz9Qm9loiD8jjSrIbvcprMcAJPB+n520LGuxJPUsGnNgsd4tD5hkIFj6f8KIwcjRkAEgd+1diCNeTKjAMCTjaIZOJEgsRPPQqzB9UBvzlVEHJGViaSpzoHAGqnbyDYkEqV+NIKFSj7xt5C39SbUN0OyLKjZfqvNY54Ocu3f8+fcFjFRaXgzZo5OeUmW4tpvWqJqTq6gVDPIeuBo7XMxhCd3f8usYx0V6KuWVOJVCAUVy7y7KCmSeiAFVeDBB2gr\/tZBYptb\/0BBrZtSQCIAK+KmDgezl3dB58DGKB2JVk6Xt2XpTukFjbeF+qCazhBS8pgJRDLoFjeu0Ddy0F0i51zoQBxRnnalr7rRKCErrSTfLkOmK4sOXjchkAM\/Pl+PdBRm11Bnx4nLKi\/K\/dreTE0x7aG\/DCWApDMjyr5GcoAWVGLQvKaasxIcRj7lfEAzd7RVk6tG83R1zDFHLmJCjvMDct3tsD+mXhv1PQXzyVs4Ru8obdOt7cQtXirbRqwjBxtU+WWM8HrDsbg\/7cZZkjoVL9r1x0tqTK8GFjnCf\/r+KP7G63SBf6ZX1Wo26h\/wogtfQAwaDF3IbYhIF4AK2Aq3VVNnC8PnbhDYEdxHpWwEWsZzNXo+IIdMyVJ6JAKhBZ1+e0DfeheRK6M2mnVbfQBlfM54nV0ScC\/J6yJWQgAc0Onfu+\/tv\/96UvWN+bPF8l4c160HCmQkSLLTJpDXVrwDIU51ncAveCsGktqz3Dn4HztKzeDYHrqp6zQxIcFMn9o4uvVk98vVGLbU97rgdzBychqWP9JUm3EQ24WMa9Gk2ifT35FhCwfPVWH7Gpr2zecZ\/xCXztHIBYCAa08jVHkU81mIJ568PDcTCtNli5We2niRKTKTe\/AXU+SHBYxHnHxo8QAtODcPvUW5IjuS5UvF8bzZh7HR83M5ebmRDKbKictMa6Dl8ZMsCKspcCrOb3Cmv9Ifc6tzIKd4I499E3YQny3AmISQa+QiavJw57OM5ruXuigMGQuMa9SZ6MDXsP3eiSjCmxl7Uq\/fGHFhGn4EkmkeWXj7BrDHZlO2owPVDnZXgNfLNq\/mcu6qRIFm4EWxevl7FBiW9Ip\/FbvdzGyv2z6uBChzKoURYNSKXeEgW1gGSBcwOLH\/gMW2nO9C9dvzFOJfqahc4cNeuiD6HkHtnY2f+d+RP2gerVRVFafqaVRa+WaupzYgB7KZaeWPL0+meYBMav6mo9bUvwNG401flZJDww9\/ZW\/Brr8W5PHWRNArZtiLboe4B7bfqn+XdT0KeqnFzxre80FoQ+Af7NiTV61vHvPaDRrckkLHXVKR1TkVLDAcTgwaaeXxObTPGCz2Yk+G1yXjPf7zIotw==","iv":"cee4f24c77b546f2cd76bf819e04d6da","s":"c16bc38ea5ed982e"}
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