Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"324fbd0972687f78e24b6cf4985fbd70","s":"b18346e5224622bb"}
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