Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
{"ct":"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","iv":"07c82d1aa74b9379fe932dc3e2a2a2f7","s":"9dd3bd67a2f368cb"}
Share your thoughts. Click here