Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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