Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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