Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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Marketing

WeChat Luxury Index 2021: From social to commerce

April 6, 2021

The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata

 

By Alexander Wei

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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