Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"376cc32b025ffc6b4c754d027b34bf32","s":"a11661c8d2f3d11f"}
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