Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"609d16654615cf8d88309f9684d11599","s":"3842bdc9bf975049"}
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