Luxury Daily
The authority in luxury news.
May 30, 2025
  1. J.P. Morgan Chase expands luxury branch format
  2. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  3. Luxury Unfiltered: The power of little luxuries
  4. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  5. Rolex Testimonees take center stage at French Open
  6. Gucci revisits 1970s sport codes to promote latest collection
  7. Maserati revives racetrack driving experience
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Blancpain opens new US flagship
  10. Vacheron Constantin opens flagship in Seoul
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Digital-first Gen Z affluents pushing luxury to go virtual

April 2, 2021

Afterworld: The Age of Tomorrow is a video game that was released in December 2020 from fashion label Balenciaga. Image credit: Balenciaga

 

By Sarah Ramirez

With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. J.P. Morgan Chase expands luxury branch format
  2. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  3. Luxury Unfiltered: The power of little luxuries
  4. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  5. Rolex Testimonees take center stage at French Open
  6. Gucci revisits 1970s sport codes to promote latest collection
  7. Maserati revives racetrack driving experience
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Blancpain opens new US flagship
  10. Vacheron Constantin opens flagship in Seoul
VIDEOS
More Videos

MORE IN Software and technology
Are those ‘original’ products on TikTok legit? Here’s what you need to know
Aston Martin, Apple release CarPlay Ultra
Porsche cuts ribbon on esports facility in Cologne
Japan’s ZOZO to acquire Lyst in $154M deal
Tech scene, taxation fuel world’s fastest growing cities by wealth: Henley & Partners
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Rolex Testimonees take center stage at French Open
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos’ Cameron Kimball

J.P. Morgan Chase expands luxury branch format
Maria Grazia Chiuri leaves Dior
Blancpain opens new US flagship