Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"d7f8a5167c535b0fd057245931afa56b","s":"4f4a9ae6bbd9e2f7"}
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