Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"302b04235c916f5cb533a69cb1a21f36","s":"8f411520accf67a6"}
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