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Nov. 23, 2024
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Apparel and accessories

What brands can learn from Bottega Veneta’s reinvention

March 23, 2021

In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon

 

By Daniel Langer

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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